Better Retail Experiences.

Hi, I’m Jen Ryan — a retail experience and visual merchandising leader with 20+ years’ experience turning brand, product and campaign strategy into commercially effective store environments.

I started FocalPoint to help retailers create clear, engaging and practical customer experiences across stores, campaigns, product launches, fixtures, layouts, visual standards and frontline execution.

As an organised and creative person, I love building amazing in-store environments that champion brands and deliver dynamic shopping experiences for customers.

WHO IS FOCALPOINT?

Me, Jen Ryan, I am passionate about fashion, interior design and anything retail. I enjoy spending time with my family and traveling and seeing new and exciting things. Next stop, Japan!

I’m a Christchurch-based and have extensive retail experience and a visual merchandising specialist with a background across fashion, beauty, homewares, agriculture, from small to large format retail.

Over my career I’ve worked with brands including Farmers, Pumpkin Patch, Glassons, Laura Ashley and Sporting Life, leading visual merchandising strategy, store presentation, customer experience, campaign execution, space planning, training and retail communications.

I’m at my best where creativity meets execution: taking a brand, product or campaign idea and turning it into a clear, practical and commercially useful experience for customers and store teams.