WHO AM I?
Me, Jen Ryan, I am passionate about fashion, interior design and anything retail. I enjoy spending time with my family and traveling and seeing new and exciting things. Next stop, Japan!
I’m a Christchurch-based and have extensive retail experience and a visual merchandising specialist with a background across fashion, beauty, homewares, agriculture, from small to large-format retail.
Over my career I’ve worked with brands including Farmers, Pumpkin Patch, Glassons, Laura Ashley and Sporting Life, leading visual merchandising strategy, store presentation, customer experience, campaign execution, space planning, training and retail communications.
I’m at my best where creativity meets execution: taking a brand, product or campaign idea and turning it into a clear, practical and commercially useful experience for customers and store teams.
Work Experience
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Key Responsibilities
• Managing all aspects of visual merchandising across 80+ stores, including strategy
and design, store communications and execution of promotions
• Store layout, instore customer experience and fixture development and design
• Liaising with buyers (internal) and suppliers (external) regarding product, promotions
and display initiatives
• Set and drive visual merchandising standards, providing instructions, coaching and
support to store management and visual merchandising teams
• Working alongside key retail leaders, regional management and retail operations
Major Achievements
Successfully implemented two new store concepts, responsible for managing store visual
merchandising, fixture development and retail methodology and store layout. Implemented retail
communications. Developed a retail network store concept strategy and rolled out of the
company wide range strategy in 80 stores.
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Key Responsibilities
• Managing the visual merchandising department including 3 direct reports
• Liaising with buyers (internal) and suppliers (external) regarding product, promotions and display initiatives
• Set and drive visual merchandising standards, providing instructions, coaching and support to store management and visual merchandising teams
• Managing and creating visual merchandising communications to stores
• Revamp creative strategy in relation to select departments and product lines
Major Achievements
Successfully implemented systems for team responsibility management and planning. Commenced working with an architect for new stores, providing input on physical design, fit out requirements and space planning. Planned and ran multiple successful visual merchandising training workshops.
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Key Responsibilities
• Managing the visual merchandising department, including 3 direct reports
• Liaising with the executive team regarding major visual merchandising changes
• Create and execute training workshops for store staff in visual merchandising
• Managing the product placement and layout for all New Zealand and Australian stores
• Managing all franchisee visual merchandising communication
• Developing and managing action plans for all stock and creative changes for stores
Major Achievements
Created concept designs for, pitched, and art directed photo shoots. Re-established the visual merchandising department at head office and restructured roles. Created the visual merchandising audit and trained retail regionals in visual merchandising.
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Key Responsibilities
Managing the visual merchandising department, including 3 direct reports and encompassing all aspects such as human resources, budget, in-store creative and execution, training and procurement
Major Achievements
Concept and design for the creative fit-out of the flagship Lambton Quay Glassons store. Managing the restructure of the visual merchandising department. Evolving the creative direction of the Glassons brand while still maintaining the Glassons customers know and love.
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New Zealand
Companies -Glassons, Acquisitions, HBK Girl and Urban Angel
Positions - National Visual Merchandising Co-Ordinator, Regional Visual Merchandiser, Store Visual Merchandiser, Duty Manager, Inventory Manager and Retail Sales Advisor
Internationally
Companies - Sporting Life, Laura Ashley, BHS
Positions - Store Visual Merchandiser, Senior Visual Merchandiser, Area Visual Merchandiser
Skills
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Indesign, Photoshop and Illustrator
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Outlook, Powerpoint, Excel and Word
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Design and Arts College of New Zealand (2004 – 2006)
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University of Auckland (2 day course) (July 2012)
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Whitecliffe College of Arts & Design (7 week course) (2016)
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Whitecliffe College of Arts & Design (7 week course) (2017)